When you own a small business, having a professional website is essential. It helps customers to find your products and services – and it develops trust in your brand.
There are many different content management systems (CMS) available to manage your website, so it’s easy to feel overwhelmed. Fortunately, one option stands out. WordPress offers small businesses a whole host of useful features – covering everything from website security to ease of use. It’s no wonder WordPress powers over 43% of websites on the internet.
Still unsure if the platform is right for you? Not to worry! Read on to discover some of the main benefits of WordPress for small businesses…
Easy to set up and use
One of the main benefits of WordPress for small businesses is its usability. Set-up is simple – involving either a quick download and configuration with your hosting service, or an automatic installation from your hosting provider. Alternatively, a WordPress web designer can take care of website hosting and WordPress installation for you.
When you’re running a small business, you don’t have the free time to learn the ins and outs of a complex CMS. Fortunately, the WordPress dashboard and menu are simple and intuitive to use. Each section is clearly labelled, so you can find what you need easily. There’s also the option to tailor WordPress using plugins…
Vast selection of themes and plugins
When it comes to customisation, WordPress excels. You’ll have a myriad of themes at your fingertips to customise the design of your website – and with the help of a WordPress web designer, you can even create your own bespoke design.
Meanwhile, third-party plugins customise the functionality of your website. These plugins add new features – from SEO optimisation to security. For example, there are plugins like Divi, which support a more intuitive drag-and-drop web builder.
Search engine optimisation tools
One of the best benefits of WordPress for small businesses is the host of SEO tools at your disposal. From metadata to optimising images, it’s quick and easy to tailor your webpages for search engines using WordPress.
What’s more, there are plenty of plugins on hand to maximise your SEO success, including analysis for SEO and general readability through apps like Yoast SEO.
Robust security
WordPress provides robust protection from security issues. To shield the software from common security threats, the WordPress Security Team continuously works to locate and resolve any potential issues.
Plus, if you’d like to boost your security, there’s always the option to install additional plugins. These include firewalls, malware scans, spam filters, and two-factor authentication.
Fast loading times
Research from Google suggests that around 53% of mobile users will click away from a website if it takes more than three seconds to load. So, naturally, your website needs to load as quickly as possible. Fortunately, WordPress can be tailored for faster loading times.
Boosting WordPress loading speeds will be impacted by factors such as your choice of hosting service and plugins. There’s also the option of working with a professional developer to optimise your WordPress website speed.
WordPress web design and support
The benefits of WordPress are numerous, so it’s natural that many small businesses opt to use this platform. Although WordPress is intuitive to use, there’s still a learning curve to overcome. That’s why it helps to turn to an expert for guidance.
With vast experience creating over 100 WordPress websites, my expertise and know-how can help you get back to running your business. Whether it’s WordPress support or web design (or both!) that you need assistance with, get in touch today on 07964 674 649 or email mark@themaleva.co.uk to discuss your requirements.
